SOLDSkyview Villa, Palm Jumeirah
AED 22.5MQ1 2026
Private Advisory · 2026
Dubai prime property,underwritten with rigor.
Maria Juliana Pereira advises a curated roster of investors and end-users on Dubai's most considered addresses.
01 / 03
Find Your Keys
Tell me what you're looking for. I'll send a curated shortlist within 24 hours.
01About
Nine years in Dubai's prime market.
One client at a time.
Juliana is an Investment Advisor at Union Square House, working with both first-time Dubai buyers and seasoned investors across the city's most considered communities — from Bay Square and JLT to Town Square and beyond.
Her practice is built on rigor: underwriting that holds up to scrutiny, transparent advice, and the willingness to tell clients when not to buy. The result is a client base that returns — for second homes, third homes, and the next generation.
She partners closely with developers, mortgage advisors and conveyancing counsel to support clients end-to-end, whether they're transacting in person or remotely from overseas.
Juliana PereiraInvestment Advisor · BRN 95707Union Square House, Dubai
02Practice
A focused practice
across four mandates.
01
Acquisition
Curated, off-market and on-market sourcing across Palm Jumeirah, Emirates Hills, Jumeirah Bay, District One and Downtown.
02
Disposition
Confidential, qualified-buyer-only marketing for trophy assets where pricing discretion matters as much as the result.
03
Investment Advisory
Underwriting, yield modelling and portfolio construction for international principals building Dubai exposure.
04
Relocation
End-to-end residency, schooling and lifestyle support for families relocating from Europe, the US and Latin America.
04Communities
Where I work,
across Dubai.
In partnership withDubai’s leading master developers
03Portfolio
Currently representing
a curated selection.
Six on-market and off-market opportunities I am personally underwriting this quarter. Off-market inventory shown in part — full disclosure under NDA.
04Track Record
Recently closed.
Across Dubai.
A selection of completed transactions from the last twenty-four months — from family villas to trophy estates.
SOLD
SOLDOne at Palm Penthouse
AED 38.0MQ4 2025
SOLDVolante Tower Residence, Business Bay
AED 11.8MQ4 2025
SOLDHartland Forest Villa, MBR City
AED 9.4MQ3 2025
SOLDBluewaters Edition Apartment
AED 6.2MQ3 2025
SOLDFrond K Custom Villa, Palm Jumeirah
AED 28.7MQ2 2025
05Clients
Juliana operates with the rigor you expect from private banking. She underwrote three opportunities for us and the one we took has already appreciated 19%.
06Insights
Notes from
the desk.
All notes
Why the Palm Jumeirah villa cycle still has room
Frond-by-frond pricing dispersion is widening. The premium for direct-beach, custom-built stock is outpacing the broader index — here is what the next 12 months look like.
Read note
Reading the new master-developer pipeline
Six launches I am tracking, three I would underwrite, and the metric I care about more than price-per-square-foot.
Read note
AED, USD pegs, and how I am structuring buyer FX
A short note on the practical hedging tools my international clients are actually using right now.
Read note08FAQ
Common
questions.
My practice is built around a small roster of investors, family offices and end-users — both first-time Dubai buyers and seasoned principals adding to existing holdings.
Yes. I work across ready resale, primary off-plan from leading developers, and selectively on confidential off-market trophy assets.
Absolutely. The majority of my clients transact remotely. I coordinate viewings (in person or via live video tour), legal, banking and conveyance end-to-end.
Every engagement begins with a discovery call to understand brief, budget and intent (lifestyle vs. yield vs. capital growth). I then return a shortlist with my own underwriting — not the listing brochure.
A rough budget range, an idea of intended use, and any timeline constraints. Everything else we will work out together.
07Contact
Begin a
conversation.
Every engagement begins with a private, no-obligation discovery call. Tell me a little about what you are looking for, and I will be in touch within one business day.
OfficeUnion Square HouseSheikh Zayed Road, Dubai
Direct+971 4 000 0000maria@ushre.com
HoursSun – Thu, 09:00 – 19:00 GSTBy appointment otherwise